ПСИХОЛОГІЧНИЙ ТА СИМВОЛІЧНИЙ ПОТЕНЦІАЛ КОЛЬОРУ ЯК ІНСТРУМЕНТУ ЕМОЦІЙНОЇ КОМУНІКАЦІЇ У МИСТЕЦТВІ

Abstract

The article analyzes color as a powerful, multifunctional tool of emotional and symbolic communication in visual art. The dual nature of color, which functions as an objective physical phenomenon (defined by Isaac Newton) and a subjective psychophysiological stimulus (researched by Johann Wolfgang Goethe), is considered. It is established that color goes beyond the boundaries of decorative purpose and acts as a hypersign, capable of shaping the mood of a work, encoding socio-cultural values, and evoking deep emotional resonance. Particular attention is paid to the historical transformation of the role of color – from the strict, institutionally approved sacred symbolism of the Middle Ages to the subjective, intense expressionism of the avant-garde. It is proven that the effectiveness of emotional communication with color is a multifaceted phenomenon that integrates physical-physiological, psychological, and socio-cultural factors.