REENGINEERING AND OPTIMIZATION OF ENTERPRISE BUSINESS PROCESSES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

The article examines the theoretical and methodological foundations and practical aspects of business process reengineering and optimization in the context of digital transformation. It substantiates that contemporary challenges of globalization, intensifying competition, and rapid technological development necessitate a shift for enterprises from local, fragmented improvements towards a fundamental rethinking of activities based on a process-oriented approach. The essence of the concepts «business process», «business process reengineering» and «optimization» is clarified, and their key differences are identified, which allows distinguishing between incremental and radical change strategies. The principles of reengineering are systematized, including horizontal and vertical process compression, decentralization of responsibility, integration of work and customer orientation. The evolution of approaches to process improvement is considered: from classical Taylorism with its rigid hierarchy to modern concepts (Lean, Six Sigma, Xengineering) that emphasize value creation and inter-organizational interaction. Special attention is paid to the role of digital technologies (ERP, BPM systems, RPA, Big Data, AI) as a key driver of radical change, enabling not merely the automation of existing operations but the creation of fundamentally new business models. An integrated approach is proposed for selecting an improvement strategy (incremental optimisation or radical re-engineering) depending on the stage of the enterprise’s life cycle and external environmental factors. An author's procedure for conducting reengineering based on the principles of X-engineering is developed, which includes the analysis of external and internal processes, redesign, and monitoring of results. It has been demonstrated that the successful implementation of the proposed approach leads to improved operational efficiency, reduced costs, increased productivity and a stronger competitive position for the company in the digital economy.