Formation of motivation among mature people for their involvement in health and recreational motor activity.

Abstract

The topicality of the study is determined by the insufficient level of motor activity and state of health among mature people as a result of their low motivation to regular physical exercises. The aim is to justify and develop new approaches to improving the process of motivation formation among mature people concerning their health and recreational motor activity during their workouts in fitness clubs. Methods of research include theoretical analysis and generalization of scientific literature data, pedagogical methods of research, sociological methods of research (surveys, questionnaires), and methods of mathematical statistics. Results of work. Analysis of the behaviour of fitness club costumers has allowed to divide their needs and motives, accordingly, on the basis of their formation and outline three groups as follows: situational, which form the desires that customers experience at a given time; constant, which form the desires, a person feels to certain degree during a long period of time or life, and delayed, which form desire that presupposes passing of some time before their implementation. The obtained data on the peculiarities of motivational and value orientations among people involved in recreational activities were the basis for justification and development of certain measures aimed at formation of motivation to participate in recreation classes. Key findings. We have developed approaches to formation of fitness clubs clients’ motivation which have included six stages: encouragement, motivation for activity; goal setting, choice of activity; implementation of the set goals, usage of previously created comfortable conditions for carrying out physical activity; analysis of the obtained results, comprehension of satisfaction with the activity; choice of means and methods aimed at increasing people's awareness of the results of their health and recreational activities; desire to continue classes after reaching the goal. At each stage of the process of needs formation the goal was to achieve the necessary motivational trend for the particular stage. Based on the results of the analysis, we have provided the recommendations for individual fitness program development, based on the most dissatisfying life spheres of the fitness services consumer.