Regional management of physical education and sports: current trends and development models

Abstract

Topicality. The relevance of this study stems from the ongoing reform of physical education and sports and from the strengthening role of regional governance in their sustainable development A priority area in physical education and sports management is the search for modern tools and models for their development and effective management at the regional level. The purpose of the study is to identify and systematize current trends and models for the effective regional management of physical education and sports. Material and methods of the research. Methods used include analysis, synthesis, comparison, generalization, and interpretation of scientific publications, industry practices, systematic reviews, and analytical materials. The methodological basis of the study is a combination of market, economic, and organizational approaches to the analysis of changes in the physical education and sports management system at the regional level. Results of the research. Theoretical principles are summarized, and methodological approaches are proposed for use at the regional level in managing physical education and sports. A conceptual approach to optimizing the development of physical education and sports is proposed based on balancing the interests of service providers, regional authorities, the public, and competitors. Eight interrelated trends have been identified: transformation of the institutional approach; consolidation of European integration vectors for the development of the sphere of physical culture and sports; increased emphasis on sports diplomacy; widespread use of artificial intelligence in the field of physical education and sports; increasing the role of sports management in club system development; scaling up effective models for the development of physical education and sports through efficient management in scientific and practical partnership systems. Conclusions. Analysis and generalization of the physical education and sports management system confirmed the position of several scholars that one of the important characteristics of regional physical education and sports management is its potential, which consists not only of the sum of current resources, but also from a system of properties and characteristics that reveal the potential and ability of an object to effectively fulfill its mission, expanding the scope of services and the quality of their provision through the involvement of all stakeholders in the development process. Scientific approaches to the development of tools for the effective management of physical education and sports at the community level have been further developed, including a clear delineation and coordination of the authorities and competencies of all participants in physical education, health-related, and sports activities.