ANALYSIS OF THE USE OF THE OPPORTUNITIES OF SOCIAL NETWORKS BY THE AGRICULTURAL UNIVERSITIES OF UKRAINE

Abstract

The article analyzes the state of use of social networks by agrarian universities of Ukraine and
substantiates the need for the use in educational process of such new innovative learning technologies as virtual
communities. Some aspects of the research of modern scientific-pedagogues concerning the role of social networks in
the formation of the information environment of an educational institution are considered. The statistical data on the
use of social networks in the world and in Ukraine for the last year are presented. The necessity of using social
networks to illuminate the activities of agrarian universities on the Internet is substantiated. The method of analyzing
the traffic of sites of agrarian universities through the tools of the service SimilarWeb is described.
The collected statistical data and on their basis analyzed the current state of attracting Internet users to the
sites of agrarian universities through social networks and the impact of traffic from social networks to the university's
website on the number of applicants who applied to join this university. It has been proved that those agrarian
universities that use social networks to campaign and present their activities have a large number of applications for
admission to higher education.